ProfiSEEK

Customer data analysis today depends more on location than ever before. With the advent of Locational Marginal Pricing (LMP), the increased importance of asset management by location, deregulation and re-regulation, and other industry evolutions, it has become increasingly obvious that not all customers are created equal. Value increasingly depends on where that customer resides. It is in this spirit that IA insists on maintaining its analytical edge in spatial and geo-demographic mapping.

Using ArcView resources, and merging external mapping software with your customer databases and customer value analysis, IA can pinpoint where customer value exists. These values emerge from economic development assessments of target sites, load control targeting within high LMP areas, distributed generation placements in locations where the customer and company values converge, and circuit analysis that shows where losses and loads at risk require attention.

One of the biggest reasons that IA values mapping is that it brings often complex and detailed results to life in living color and linked to those places that are familiar to decision makers.