 Market
Research Savvy
IA has extensive experience and skills in getting the most
out of your customer research. The key is in having the right tools
for the right problems and decisions. The more tools you have, the
easier it is to match the right tool to the right problem. Canned
market research reports tend to collect dust on shelves. IA strives
to customize unique solutions to your unique circumstances.
Here's a partial listing of the types of tools and methods in
our toolbox.
- Perceptual Mapping and Competitive Positioning Analysis.
- Partial Least Squares.
- Hierarchical Bayesian Regression Analysis.
- Integer Programming and Linear Optimization Analysis.
- Non-Linear Regression, and Optimal Spline Estimations.
- Factor Analysis, Principal Components, Principal Axis.
- Cluster Analysis, Hierarchical and Non-Hierarchical.
- Structural Equation Modeling.
- Logit, Probit, Tobit Multinomial Logit Analysis.
- Latent Class Modeling.
- Scale and Factor Development and Testing.
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