Mr. Richard Morgan has over 30 years of management, planning, program design, implementation and marketing experience in the energy field. As president of Morgan Marketing Partners, established in 1995, he helps utilities and energy companies throughout the U.S. with their marketing and program design challenges. Services provided include program design, strategic marketing consulting, reengineering and redesign of existing programs, implementation/operations assistance, new product and service development, management assistance, evaluation/assessments of existing programs and development of energy efficiency plans to increase and improve program results. His clients are some of the leading utilities and energy companies/organizations in the country including Duke Energy, California Public Utility Commission, Detroit Edison, Energy Trust of Oregon, PSE&G, Northeast Utilities, Wisconsin Gas, Jackson EMC, Rochester Public Utilities, MidAmerican Energy, Hawaii Electric, Northwest Energy Efficiency Alliance, the State of Indiana and Wisconsin Focus on Energy administered by Wisconsin Energy Conservation Corporation. Mr. Morgan also has helped various non-energy companies with their marketing planning including Honeywell and Mitsubishi.

Mr. Morgan is working with Integral Analytics to introduce DSMore to the utility market. Having worked with Duke Energy using DSMore, he discovered its usefulness in program design and planning. As Marketing Director, DSMore he is demonstrating how DSMore can help improve the accuracy of cost effective program planning. He can not only help clients understand the benefits of DSMore, he can consult with them on how to use the model in program design.

Prior to starting his own company, Mr. Morgan spent four years as a manager and consultant with A&C Enercom, a leading energy services and consulting company. He was also Marketing Manger for EWI Engineering, a 100 person engineering consulting firm.

Before joining EWI Engineering, Mr. Morgan spent over 11 years with Wisconsin Power & Light Company in their marketing department. He held numerous positions managing many different services including residential services, commercial and industrial gas services, demand-side management programs, low-income programs, and marketing/sales initiatives. Within his various positions his responsibilities have included program planning, evaluation oversight, new product/service development, program design, market research, advertising/promotion planning, implementation and operations management, budgeting, tracking, training, government interface, sales, field customer service support, quality control, and business center operations. Prior to the utility, Mr. Morgan worked for the Oregon Department of Energy and the Western SUN, a federally funded regional solar center.

Find out more about Rick Morgan and Morgan Marketing Partners at his web site www.morganmp.com